Stopping the Scroll: A Vertical Crypto Campaign for Bitcoin Pizza Day

Stopping the Scroll: A Vertical Crypto Campaign for Bitcoin Pizza Day

Stopping the Scroll: A Vertical Crypto Campaign for Bitcoin Pizza Day

Ten thousand bitcoin once bought two pizzas, a story too good not to tell. We built the campaign around a single image, one slice, one coin, timed to land on the exact anniversary of the trade.

Designed for vertical platforms and built to stop the scroll in the first second, the campaign turned a decade-old crypto legend into a piece of content people actually wanted to share.

Project details

Client

Client

Paribu

Paribu

Project

Project

Bitcoin Pizza Day

Bitcoin Pizza Day

Year

Year

2024

2024

Services

Services

Vertical Ad Production Social Media Campaign

Vertical Ad Production Social Media Campaign

Crypto social media campaign for Paribu by Marji Studio featuring a Bitcoin on pizza.
Social media campaign typography graphic for Bitcoin Pizza Day by Marji Studio.
Pepperoni pizza slice topped with gold Bitcoins for Paribu social media campaign.
Outdoor activation for Paribu Bitcoin Pizza Day campaign featuring a carousel.

The commercial practice of Marjinal Fayda. Brand work built on research, editorial discipline, and AI-augmented production. Every brief is approached as an editorial assignment, every project shaped by cultural context. Rooted in the Berlin-Istanbul axis, working with brands who want more than a campaign and less than an agency. For work that fits that space, write directly.

Founded

2022 / Berlin, İstanbul

Made by Nabi Caner Aybas © 2026

The commercial practice of Marjinal Fayda. Brand work built on research, editorial discipline, and AI-augmented production. Every brief is approached as an editorial assignment, every project shaped by cultural context. Rooted in the Berlin-Istanbul axis, working with brands who want more than a campaign and less than an agency. For work that fits that space, write directly.

Founded

2022 / Berlin, İstanbul

Made by Nabi Caner Aybas © 2026

The commercial practice of Marjinal Fayda. Brand work built on research, editorial discipline, and AI-augmented production. Every brief is approached as an editorial assignment, every project shaped by cultural context. Rooted in the Berlin-Istanbul axis, working with brands who want more than a campaign and less than an agency. For work that fits that space, write directly.

Founded

2022 / Berlin, İstanbul

Made by Nabi Caner Aybas © 2026