Navigating Crisis: A Communications Strategy for Alyan Chocolate

Navigating Crisis: A Communications Strategy for Alyan Chocolate

Navigating Crisis: A Communications Strategy for Alyan Chocolate

A chocolate brand under pressure needed more than a product film, it needed a way to speak calmly through scrutiny. We approached the project as a full communications system: a corporate film to anchor the brand's voice, a YouTube advertorial to reach a wider audience, and a product photoshoot to carry that same steadiness into every still.

From crisis strategy to UGC content, every piece was built to hold together under pressure. The result is a brand that speaks with one voice across formats, camera, product, and audience.

Project details

Client

Client

Pienen Media, Alyan Chocolate

Pienen Media, Alyan Chocolate

Project

Project

Corporate Film & Crisis Communications

Corporate Film & Crisis Communications

Year

Year

2025

2025

Services

Services

Video Production Post Production Distribution

Video Production Post Production Distribution

Credits

Credits

FMCG video production and social media campaign for Alyan Chocolate by Marji Studio.
Exterior signage of Alyan Chocolate corporate building reflecting blue sky.
Minimalist product photography of Alyan Chocolate in grey monochrome style.

The commercial practice of Marjinal Fayda. Brand work built on research, editorial discipline, and AI-augmented production. Every brief is approached as an editorial assignment, every project shaped by cultural context. Rooted in the Berlin-Istanbul axis, working with brands who want more than a campaign and less than an agency. For work that fits that space, write directly.

Founded

2022 / Berlin, İstanbul

Made by Nabi Caner Aybas © 2026

The commercial practice of Marjinal Fayda. Brand work built on research, editorial discipline, and AI-augmented production. Every brief is approached as an editorial assignment, every project shaped by cultural context. Rooted in the Berlin-Istanbul axis, working with brands who want more than a campaign and less than an agency. For work that fits that space, write directly.

Founded

2022 / Berlin, İstanbul

Made by Nabi Caner Aybas © 2026

The commercial practice of Marjinal Fayda. Brand work built on research, editorial discipline, and AI-augmented production. Every brief is approached as an editorial assignment, every project shaped by cultural context. Rooted in the Berlin-Istanbul axis, working with brands who want more than a campaign and less than an agency. For work that fits that space, write directly.

Founded

2022 / Berlin, İstanbul

Made by Nabi Caner Aybas © 2026