Monetizing Presence: Digital Transformation for Legacy Sports Media

Monetizing Presence: Digital Transformation for Legacy Sports Media

Monetizing Presence: Digital Transformation for Legacy Sports Media

A sports media brand with dormant digital assets and untapped reach. We built a content strategy from the ground up, produced the content, and closed the ad sales that turned social media into a revenue channel.

From strategy to execution, the work proved that a legacy broadcasting brand could grow with purpose, not just presence.

Project details

Client

Client

Saran Broadcasting

Saran Broadcasting

Project

Project

Ajansspor Digital Strategy

Ajansspor Digital Strategy

Year

Year

2022

2022

Services

Services

Content Strategy Social Media Growth Ad Sales Digital Transformation

Content Strategy Social Media Growth Ad Sales Digital Transformation

Saran Broadcasting digital transformation by Nabi Caner Aybaş featuring a female basketball player.
Dynamic floating UI mockups of sports media applications for Saran Broadcasting.
Mobile interface designs displaying digital sports content for Saran Broadcasting strategy.
Laptop displaying Saran Broadcasting sports digital dashboard with partner brand logos.

The commercial practice of Marjinal Fayda. Brand work built on research, editorial discipline, and AI-augmented production. Every brief is approached as an editorial assignment, every project shaped by cultural context. Rooted in the Berlin-Istanbul axis, working with brands who want more than a campaign and less than an agency. For work that fits that space, write directly.

Founded

2022 / Berlin, İstanbul

Made by Nabi Caner Aybas © 2026

The commercial practice of Marjinal Fayda. Brand work built on research, editorial discipline, and AI-augmented production. Every brief is approached as an editorial assignment, every project shaped by cultural context. Rooted in the Berlin-Istanbul axis, working with brands who want more than a campaign and less than an agency. For work that fits that space, write directly.

Founded

2022 / Berlin, İstanbul

Made by Nabi Caner Aybas © 2026

The commercial practice of Marjinal Fayda. Brand work built on research, editorial discipline, and AI-augmented production. Every brief is approached as an editorial assignment, every project shaped by cultural context. Rooted in the Berlin-Istanbul axis, working with brands who want more than a campaign and less than an agency. For work that fits that space, write directly.

Founded

2022 / Berlin, İstanbul

Made by Nabi Caner Aybas © 2026