From Instagram to Ecosystem: Building a Cultural Media Platform

From Instagram to Ecosystem: Building a Cultural Media Platform

From Instagram to Ecosystem: Building a Cultural Media Platform

A four-year platform built from zero, across editorial, community, and brand. What started as one person's project on Instagram grew into a Berlin-Istanbul cultural media ecosystem, three pillars, one continuing question about identity and belonging.

Every decision, from the first portrait to the studio's service list, was made with the same discipline applied to client work. The platform is proof of the practice, not separate from it.

Project details

Client

Client

Self-Initiated

Self-Initiated

Project

Project

Marjinal Fayda

Marjinal Fayda

Year

Year

2021 - 2026

2021 - 2026

Services

Services

Founder & Creative Direction Editorial Strategy Community Building Brand Development

Founder & Creative Direction Editorial Strategy Community Building Brand Development

Credits

Credits

Community building strategy and branding for Marjinal Fayda by creative director Nabi Caner Aybaş.
Yellow brand strategy graphic for Marjinal Fayda detailing editorial and community pillars.
Hands holding a black printed vision document with pink grid for Marjinal Fayda.
Black SD card against a blue sky representing Marjinal Fayda videography services.

The commercial practice of Marjinal Fayda. Brand work built on research, editorial discipline, and AI-augmented production. Every brief is approached as an editorial assignment, every project shaped by cultural context. Rooted in the Berlin-Istanbul axis, working with brands who want more than a campaign and less than an agency. For work that fits that space, write directly.

Founded

2022 / Berlin, İstanbul

Made by Nabi Caner Aybas © 2026

The commercial practice of Marjinal Fayda. Brand work built on research, editorial discipline, and AI-augmented production. Every brief is approached as an editorial assignment, every project shaped by cultural context. Rooted in the Berlin-Istanbul axis, working with brands who want more than a campaign and less than an agency. For work that fits that space, write directly.

Founded

2022 / Berlin, İstanbul

Made by Nabi Caner Aybas © 2026

The commercial practice of Marjinal Fayda. Brand work built on research, editorial discipline, and AI-augmented production. Every brief is approached as an editorial assignment, every project shaped by cultural context. Rooted in the Berlin-Istanbul axis, working with brands who want more than a campaign and less than an agency. For work that fits that space, write directly.

Founded

2022 / Berlin, İstanbul

Made by Nabi Caner Aybas © 2026